Focused content marketing can help you develop a reputation as an expert in a specific industry, attract qualified prospects to your professional services niche, or promote an innovative product.

But you don’t need to reinvent the wheel every time you put on your marketing hat. I can help you extend your marketing efforts across diverse distribution channels with variations of content you’ve already created.

My expertise in creating distinctive graphics, compelling copy, and unique marketing strategies helps you leverage your content so it continues to work for you.

Speaker and author Myra McElhaney says, “Vanessa is a gifted graphic designer who delivers inspired designs with professionalism. She’s also marketing savvy and shares ideas on how to build my brand and expand the impact of my projects. Plus she’s fun to work with!”

Here are some ideas for leveraging your existing content:

  • Publish a book around a central theme using content from your blog or podcast
  • Produce a series of Kindle Singles or pocket size printed books, each on a specific topic
  • Transform a webinar into a book or workbook
  • Make an infographic from facts you’ve cited
  • Create social media share graphics, combining a pull quote with a unique photo or custom illustration
  • Write a press release for added exposure after featuring an industry leader or strategic client on your blog or podcast

Expand your audience

You might want to consider a collaborative book project to expand your audience. Here are some of the benefits of being published in a collaborative project.

Dr. Robert Duncan, a coauthor in two of my collaborative books says, “I am impressed by Vanessa’s ability to conceive of the project, find a great group of collaborators, and deliver a fantastic product with lightning speed. As an author, the process was completely painless for me, as Vanessa took the lead on all the necessary tasks to be completed, allowing me to focus my time on my strengths.”

Let’s discuss marketing strategies to reach your goals

Contact me at vlowry (@) or 678-521-8820.

%d bloggers like this: